Psychology of colors in business The artist Pablo Picasso once remarked that “colors, like features, follow the changes of the emotions“. Now you may think about the reason why I am discussing color in the area of business. Color is an important factor that indirectly affects your business.
- Does the color of an icon make us more likely to click on it?
- Will the color of paint in your office increase your chance of reaching goals?
- How do the colors in your company’s branding act in your costumer’s decision?
- Does the color of a dress compel us into the purchase?
The answers to all the above questions are a little bit complicated. But color definitely plays a role in the area of business as it has in our whole life. Fast food companies usually use yellow, red and orange colors in their restaurants and product packaging as these colors are found to be helpful in increasing appetite. Blue color enhances creativity. Red helps to be focused and has a positive effect on money. Black friars bridge made up od black iron when painted green showed a decline in suicide rate up to 30%!!!!.
The psychology of colors in business tells about the role of different colors on human behavior. They can be explained in short as follows,
Red is the most vibrant color. It stimulates the adrenal gland and neurons. This is the ideal color to wear for a casual walk or exercise. This is an invigorating color that gives strength or energy. But, too much exposure to the color red can cause stress, frustration and may provoke anger. This color symbolizes love. It stimulates heartbeat and breathing.
Yellow helps to release a chemical in the brain called ‘serotonin’ essential for causing a happy mood. That’s why smileys are in yellow color. This color enhances concentration. It gives the brain and nervous system a wake-up call. But, too much of the yellow color can cause fatigue. It is the most difficult color on the eye. So, it is better not to use a yellow color to paint your office room.
Blue color has a soothing effect on the human mind. It helps to produce some calming chemicals in the brain. Blue is the more accepting color. So, painting a common area of the office building blue is likely to satisfy the majority of people But, too much exposure to this color cause frustration. Materials in blue color are appeared to be light in weight. This is the reason why weight lifters find it easier to handle heavyweights in the gym painted blue. Blue is commonly a non-food color. It gives a toxic effect on edibles. For weight watchers, the blue kitchen can be very helpful.
Black signifies power and authority and represents knowledge and intelligence. It is the most popular color in the fashion industry. it is associated with style and it makes people wearing it thin. A food product packed in black color may bring in more profits. Because it is perceived to be higher in quality.
Purple colors symbolize royalty, luxury, and sophistication. People wearing this color are perceived to be wealthy. It develops spirituality and deep thoughts.
Green color represents nature currently it is the most used color in the interior decoration. The reason is the soothing effect on the eyes. It gives relaxes to the body and alleviates stress. Researchers found that the color green improves vision. That’s why classroom boards are in this color. Middle-aged brides wear green to signify fertility. It has a healing and hygienic effect. Therefore it is used a lot in hospitals. People working in green offices have proven to be more satisfied with their jobs. Consumers spend more time in shops painted green for shopping.
White is the most neutral color. Baby products come usually in white to symbolize innocence and cleanliness. Just think about the most used baby products like Jhon’sons baby, Himalaya, Sebamed, etc. A study revealed that people having hand tremors didn’t shake much in white rooms. Proving that the color has a calming effect.
The pink color is considered to be the most romantic color. usually associated with feminity. It is the most tranquilizing color. It has been found beneficial in reducing anger and anxiety. This is the reason why prisons in the US are painted pink to keep the prisoners calm.
Psychology of colors in business Even though the findings pointed on the above-listed specialties of color, there are several other factors that need to be discussed. The same color can also have different meanings that are dependent on our upbringing, gender, location, values and a variety of other factors.